Marketing management : text and cases /
Dolan, Robert J.
Marketing management : text and cases / Robert J. Dolan. - Boston, Mass. : McGraw-Hill, 2002. - ix, 498 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
007249980X : SR108.00
Marketing--Management.
Marketing--Case studies.
658.802 / D685 2002
Marketing management : text and cases / Robert J. Dolan. - Boston, Mass. : McGraw-Hill, 2002. - ix, 498 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
007249980X : SR108.00
Marketing--Management.
Marketing--Case studies.
658.802 / D685 2002