Advertising management / Rajeev Batra, John Myers, D. Aaker.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, 1995.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 0133057151(hpb) :
- 659.1 B321 1995
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 B321 1995 (Browse shelf(Opens below)) | C1 | Available | 1000000001156 |
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| 659.1 Ar33 2004 Contemporary advertisinng / | 659.1 Ar33 2004 Contemporary advertisinng / | 659.1 Ar33 2004 Contemporary advertisinng / | 659.1 B321 1995 Advertising management / | 659.1 B41 2004 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2009 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2021 Advertising and Promotion: An Integrated Marketing Communications Perspective / |
Includes bibl. references and index.
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