Advertising management / Rajeev Batra, John Myers, D. Aaker.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, 1995.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:
  • 0133057151(hpb) :
Subject(s): DDC classification:
  • 659.1 B321 1995
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Item type Current library Call number Copy number Status Barcode
Book CENTRAL 659.1 B321 1995 (Browse shelf(Opens below)) C1 Available 1000000001156

Includes bibl. references and index.

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