Advertising management /
Batra, Rajeev.
Advertising management / Rajeev Batra, John Myers, D. Aaker. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, 1995. - xiii, 754 p. : ill. ; 25 cm.
Includes bibl. references and index.
0133057151(hpb) : SR180.00
Advertising.
Marketing--Management.
659.1 / B321 1995
Advertising management / Rajeev Batra, John Myers, D. Aaker. - 5th ed. - Upper Saddle River, NJ : Prentice Hall, 1995. - xiii, 754 p. : ill. ; 25 cm.
Includes bibl. references and index.
0133057151(hpb) : SR180.00
Advertising.
Marketing--Management.
659.1 / B321 1995