Marketing communications : contexts, strategies and applications / Chris Fill.
Material type:
TextPublication details: Harlow, England : FT/Prentice Hall, 2002.Edition: 3rd edDescription: xxxii, 790 p. : ill. ; 25 cmISBN: - 0273655000 :
- 658.802 F48 2002
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 F48 2002 (Browse shelf(Opens below)) | C1 | Available | 1000000001345 | |
| Book | WOMEN | 658.802 F48 2002 (Browse shelf(Opens below)) | C2 | Available | 10000000013359 |
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| 658.802 D844 2008 Strategic marketing : planning and control / | 658.802 D844 2008 Strategic marketing : planning and control / | 658.802 F413 2021 Marketing strategy / | 658.802 F48 2002 Marketing communications : contexts, strategies and applications / | 658.802 F48 2009 Marketing communications : interactivity, communities and content / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 H765 2012 Marketing strategy & competitive positioning / |
Includes bibl. references and index.
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