Marketing communications : contexts, strategies and applications /
Fill, Chris.
Marketing communications : contexts, strategies and applications / Chris Fill. - 3rd ed. - Harlow, England : FT/Prentice Hall, 2002. - xxxii, 790 p. : ill. ; 25 cm.
Includes bibl. references and index.
0273655000 : SR188.00
Marketing--Management.
Communication in marketing.
658.802 / F48 2002
Marketing communications : contexts, strategies and applications / Chris Fill. - 3rd ed. - Harlow, England : FT/Prentice Hall, 2002. - xxxii, 790 p. : ill. ; 25 cm.
Includes bibl. references and index.
0273655000 : SR188.00
Marketing--Management.
Communication in marketing.
658.802 / F48 2002