Marketing communications : (Record no. 149)

MARC details
000 -LEADER
fixed length control field 00636nam a2200205 a 4500
001 - CONTROL NUMBER
control field 149
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxka | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273655000 :
Terms of availability SR188.00
035 ## - SYSTEM CONTROL NUMBER
System control number 162
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number F48 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title contexts, strategies and applications /
Statement of responsibility, etc. Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. FT/Prentice Hall,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 790 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.802 F48 2002 10000000013359 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 F48 2002 1000000001345 11/27/2022 C1 11/27/2022 Book