Marketing management : text and cases / R. Lal, John Quelch, V. Rangan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2005.Description: xiii, 812 p. : ill. ; 26 cmISBN: - 0072967625(hpb) :
- 658.802 L15 2005
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 L15 2005 (Browse shelf(Opens below)) | C1 | Available | 1000000001014 | |
| Book | KHOBAR | 658.802 L15 2005 (Browse shelf(Opens below)) | C2 | Available | 1000000001013 |
Browsing KHOBAR shelves Close shelf browser (Hides shelf browser)
| 658.802 D844 2008 Strategic marketing : planning and control / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 K455 2004 Strategic marketing problems : cases and comments / | 658.802 L15 2005 Marketing management : text and cases / | 658.802 M381 2002 The marketing game! / | 658.802 P241 2000 Auditing markets, products, and marketing plans / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / |
Includes index.
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