Marketing management : (Record no. 1198)

MARC details
000 -LEADER
fixed length control field 00712nam a2200217 ar4500
001 - CONTROL NUMBER
control field 1199
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090149.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090316s xxua 00110|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072967625(hpb) :
Terms of availability SR645.00
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number L15 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lal, Rajiv.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc. R. Lal, John Quelch, V. Rangan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 812 p. :
Other physical details ill. ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
500 ## - GENERAL NOTE
General note Includes index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.,
Relator term jt. auth.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Rangan, V. Kasturi,
Relator term jt.a uth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   658.802 L15 2005 1000000001014 11/27/2022 C1 11/27/2022 Book
          KHOBAR KHOBAR 11/27/2022   658.802 L15 2005 1000000001013 11/27/2022 C2 11/27/2022 Book