Marketing management : text and cases /
Lal, Rajiv.
Marketing management : text and cases / R. Lal, John Quelch, V. Rangan. - Boston, Mass. : McGraw-Hill/Irwin, 2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0072967625(hpb) : SR645.00
Marketing--Management.
Marketing--Case studies.
658.802 / L15 2005
Marketing management : text and cases / R. Lal, John Quelch, V. Rangan. - Boston, Mass. : McGraw-Hill/Irwin, 2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0072967625(hpb) : SR645.00
Marketing--Management.
Marketing--Case studies.
658.802 / L15 2005