Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Pearson, 2012.Edition: 5th edDescription: 463 p. : ill.(chiefly col.) ; 28 cm; With student kits insideISBN:
  • 9780273753285(pbk) :
Subject(s): DDC classification:
  • 659.1 C626 2012
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 659.1 C626 2012 (Browse shelf(Opens below)) C1 Available 1000000007041
Book CENTRAL 659.1 C626 2012 (Browse shelf(Opens below)) C2 Available 1000000007042
Book CENTRAL 659.1 C626 2012 (Browse shelf(Opens below)) C3 Available 1000000007043
Book CENTRAL 659.1 C626 2012 (Browse shelf(Opens below)) C4 Available 1000000007040
Book CENTRAL 659.1 C626 2012 (Browse shelf(Opens below)) C5 Available 1000000007039
Book WOMEN 659.1 C626 2012 (Browse shelf(Opens below)) C6 Available 1000000010966
Book WOMEN 659.1 C626 2012 (Browse shelf(Opens below)) C7 Available 1000000010965

Includes bibl. references and index.

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