Principles of direct and database marketing : a digital orientation / Alan Tapp.

By: Material type: TextTextPublication details: Harlow, England : FT/Prentice Hall, 2008.Edition: 4th edDescription: xvi, 517 p. : ill. ; 25 cmISBN:
  • 9780273713029 :
Subject(s): DDC classification:
  • 658.872 T164 2008
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.872 T164 2008 (Browse shelf(Opens below)) C1 Available 1000000003766
Book WOMEN 658.872 T164 2008 (Browse shelf(Opens below)) C2 Available 1000000006106

Previous ed. : 2005.

Includes bibl. references and index.

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