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1.
Brand management : a theoritical and practical approach / Rik Riezebos; with Bas Kist, Gertt Kootstra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : FT/Prentice Hall, 2003
Availability: Items available for loan: (1)Call number: 658.827 R447 2003. CENTRAL (3)Call number: 658.827 R447 2003, ...

2.
Building strong brands / David Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1996
Availability: Items available for loan: (2)Call number: 658.827 A41 1996, ... CENTRAL (4)Call number: 658.827 A41 1996, ...

3.
Managing brand equity : capitalizing on the value of a brand name / David Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1991
Availability: Items available for loan: (2)Call number: 658.827 A41 1991, ... CENTRAL (4)Call number: 658.827 A41 1991, ...

4.
New strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2012(2013 reprint)
Availability: Items available for loan: (2)Call number: 658.827 K141 2012, ... CENTRAL (4)Call number: 658.827 K141 2012, ...

5.
Strategic brand management : building, measuring, and managing brand equity / Kevin Keller. by
Edition: 4th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Pearson, 2013
Availability: Items available for loan: (2)Call number: 658.827 K283 2013, ... CENTRAL (5)Call number: 658.827 K283 2013, ...

6.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: CENTRAL (1)Call number: 658.8270258 R797 2014.