New strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.

By: Material type: TextTextPublication details: London : Kogan Page, 2012(2013 reprint).Edition: 5th edDescription: xviii, 492 p. : ill. ; 25 cmISBN:
  • 9780749465155(pbk) :
Subject(s): DDC classification:
  • 658.827 K141 2012
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Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.827 K141 2012 (Browse shelf(Opens below)) C1 Available 10000000012410
Book CENTRAL 658.827 K141 2012 (Browse shelf(Opens below)) C2 Available 10000000012411
Book CENTRAL 658.827 K141 2012 (Browse shelf(Opens below)) C3 Available 10000000012412
Book CENTRAL 658.827 K141 2012 (Browse shelf(Opens below)) C4 Available 10000000012413
Book WOMEN 658.827 K141 2012 (Browse shelf(Opens below)) C5 Available 10000000013442
Book WOMEN 658.827 K141 2012 (Browse shelf(Opens below)) C6 Available 10000000013443

Prev. ed.: 2008.

Includes bibl. references and index.

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