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1.
Principles of direct and database marketing / Alan Tapp. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : FT/Prentice Hall, 2001
Availability: Items available for loan: CENTRAL (2)Call number: 658.872 T164 2001, ...

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2.
Principles of direct and database marketing : a digital orientation / Alan Tapp. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : FT/Prentice Hall, 2008
Availability: Items available for loan: (1)Call number: 658.872 T164 2008. CENTRAL (1)Call number: 658.872 T164 2008.

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