Principles of direct and database marketing / Alan Tapp.

By: Material type: TextTextPublication details: Harlow, England : FT/Prentice Hall, 2001.Edition: 2nd edDescription: xv, 435 p. : ill. ; 25 cmISBN:
  • 0273646818 :
Subject(s): DDC classification:
  • 658.872 T164 2001
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.872 T164 2001 (Browse shelf(Opens below)) C1 Available 1000000001186
Book CENTRAL 658.872 T164 2001 (Browse shelf(Opens below)) C2 Available 1000000001187

Previous ed. : 1998.

Includes bibl. references and index.

There are no comments on this title.

to post a comment.