Principles of direct and database marketing / (Record no. 283)

MARC details
000 -LEADER
fixed length control field 00676nam a2200229 a 4500
001 - CONTROL NUMBER
control field 283
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085912.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxka 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273646818 :
Terms of availability SR172.00
035 ## - SYSTEM CONTROL NUMBER
System control number 296
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number T164 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan.
245 10 - TITLE STATEMENT
Title Principles of direct and database marketing /
Statement of responsibility, etc. Alan Tapp.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. FT/Prentice Hall,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 435 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed. : 1998.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   658.872 T164 2001 1000000001186 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.872 T164 2001 1000000001187 11/27/2022 C2 11/27/2022 Book