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1.
Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2004
Availability: Items available for loan: (1)Call number: 659.1 B41 2004. CENTRAL (1)Call number: 659.1 B41 2004.

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2.
Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2009
Availability: Items available for loan: (1)Call number: 659.1 B41 2009. CENTRAL (1)Call number: 659.1 B41 2009.

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