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1.
Advertising management / Rajeev Batra, John Myers, D. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 1995
Availability: Items available for loan: CENTRAL (1)Call number: 659.1 B321 1995.

2.
Building strong brands / David Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1996
Availability: Items available for loan: (2)Call number: 658.827 A41 1996, ... CENTRAL (4)Call number: 658.827 A41 1996, ...

3.
Managing brand equity : capitalizing on the value of a brand name / David Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1991
Availability: Items available for loan: (2)Call number: 658.827 A41 1991, ... CENTRAL (4)Call number: 658.827 A41 1991, ...

4.
Marketing research / V. Kumar, Robert P. Leone by
Edition: 13th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken.Hew Jersy, John Wiley, 2018
Availability: Items available for loan: (1)Call number: 658.83 Aa41 2018. CENTRAL (1)Call number: 658.83 Aa41 2018.