Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende.
Material type:
TextLanguage: English Publisher: New York : McGraw-Hill, [2024]Copyright date: �2024Edition: Eighth editionDescription: 531 p 26 cmContent type: - text
- unmediated
- volume
- 9781266287152
- 658.812 Z45 2024
- Qbl
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| English Book | KHOBAR | 658.812 Z45 2024 (Browse shelf(Opens below)) | Available | 1000000035042 | |
| English Book | KHOBAR | 658.812 Z45 2024 (Browse shelf(Opens below)) | Available | 1000000035045 |
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| 658.81 Sp48 2008 Management of a sales force / | 658.812 C86 2001 Creating a company for customers : how to build and lead a market-driven organization / | 658.812 Z45 2024 Services marketing : integrating customer focus across the firm / | 658.812 Z45 2024 Services marketing : integrating customer focus across the firm / | 658.827 A41 1991 Managing brand equity : capitalizing on the value of a brand name / | 658.827 A41 1996 Building strong brands / | 658.827 K141 2012 New strategic brand management : advanced insights and strategic thinking / |
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