Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende. - Eighth edition - McGraw Hill LLC, Dubuque, IA, 2024 - 531 p 26 cm

9781266287152


Tj�nstef�retag--Servicios (Industria) Marketing
Kundservice
Customer services.
Marketing.
Service industries--Marketing.
Customer services
Service industries
Marketing

658.812 Z45 2024