Essentials of marketing research / William G. Zikmund, Barry J. Babin
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TextPublication details: Cengage Learning, Mason, Ohio, 2013Edition: 5th editionDescription: xxiv, 452 p. : ill. (chiefly col.) ; 25 cmISBN: - 9781133273431 (pbk)
- 658.83 Z64 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| English Book | CENTRAL | 658.83 Z64 2013 (Browse shelf(Opens below)) | Available | 1000000020024 |
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| 658.83 W933 2000 The marketing research process / | 658.83 W933 2000 The marketing research process / | 658.83 W933 2000 The marketing research process / | 658.83 Z64 2013 Essentials of marketing research / | 658.834 N514 2009 Assessing information needs in the age of the digital consumer / | 658.834 س451 سلوك المستهلك بين النظرية والتطبيق مع التركيز على السوق السعودية / | 658.8342 Ar66 2004 Consumers / |
Placing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, this edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research
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