Essentials of marketing research / (Record no. 7096)

MARC details
000 -LEADER
fixed length control field 01184nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240805062311.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240805b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133273431 (pbk)
Terms of availability N/A
040 ## - CATALOGING SOURCE
Transcribing agency n
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 Z64 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G
245 ## - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. William G. Zikmund, Barry J. Babin
250 ## - EDITION STATEMENT
Edition statement 5th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning, Mason, Ohio, 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 452 p. : ill. (chiefly col.) ; 25 cm.
520 ## - SUMMARY, ETC.
Summary, etc. Placing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, this edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Geographic subdivision Marketing l Marketing research Study and teaching
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type English Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CENTRAL CENTRAL 08/05/2024   658.83 Z64 2013 1000000020024 08/05/2024 08/05/2024 English Book