Applications in basic marketing : clipping from the popular business, 2001-2002 edition / William Perreault, E. McCarthy.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : McGraw-Hill, 2002.Description: ix, 233 p. : ill. ; 26 cmISBN:
  • 0075610337 :
Subject(s): DDC classification:
  • 658.8 P426 2002
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Companion to : Basic marketing ; Essentials of marketing.

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