Applications in basic marketing : clipping from the popular business, 2001-2002 edition /
Perreault, William D.
Applications in basic marketing : clipping from the popular business, 2001-2002 edition / William Perreault, E. McCarthy. - Boston, Mass. : McGraw-Hill, 2002. - ix, 233 p. : ill. ; 26 cm.
Companion to : Basic marketing ; Essentials of marketing.
0075610337 : SR100.00
Marketing--Management.
658.8 / P426 2002
Applications in basic marketing : clipping from the popular business, 2001-2002 edition / William Perreault, E. McCarthy. - Boston, Mass. : McGraw-Hill, 2002. - ix, 233 p. : ill. ; 26 cm.
Companion to : Basic marketing ; Essentials of marketing.
0075610337 : SR100.00
Marketing--Management.
658.8 / P426 2002