Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack.
Material type:
TextPublication details: Harlow. England Pearson 2018Edition: 8th edDescription: 510 pgs. ill.col. 26.5 cmISBN: - 9781292222691 (pbk)
- 659.1 C626 2018
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 C626 2018 (Browse shelf(Opens below)) | C1 | Available | 1000000015115 | |
| Book | WOMEN | 659.1 C626 2018 (Browse shelf(Opens below)) | C2 | Available | 1000000017757 |
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| 659.1 C626 2010 Integrated advertising, promotion, and marketing communications / | 659.1 C626 2012 Integrated advertising, promotion, and marketing communications / | 659.1 C626 2012 Integrated advertising, promotion, and marketing communications / | 659.1 C626 2018 Integrated advertising, promotion, and marketing communications / | 659.1 J388 2000 Advertising / | 659.1 W462 2009 Advertising : principles & practice / | 659.2 B389 2003 Streetwise complete publicity plans : create publicity that will spark media ... / |
Includes subject index
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