Integrated advertising, promotion, and marketing communications / (Record no. 5135)

MARC details
000 -LEADER
fixed length control field 00622nam a2200193 ar4500
001 - CONTROL NUMBER
control field 5137
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127091108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201708s ||| 00010|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292222691 (pbk)
Terms of availability SR 220
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 C626 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow. England
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 510 pgs.
Other physical details ill.col.
Dimensions 26.5 cm
500 ## - GENERAL NOTE
General note Includes subject index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.,Communication in marketing
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald, jt. auth
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022     659.1 C626 2018 1000000017757 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022 22000.00   659.1 C626 2018 1000000015115 11/27/2022 C1 11/27/2022 Book