Advertising & IMC Principles and Practice / Sandra Moriarty, Nancy Mitchell
Material type:
TextPublication details: Harlow .England Pearson 2015Edition: 10th.edDescription: 672 pgs ill.com 24.5 cmISBN: - 9781292017396 (pbk)
- 659.1 Ad23 2015
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 Ad23 2015 (Browse shelf(Opens below)) | C1 | Available | 1000000015114 | |
| Book | WOMEN | 659.1 Ad23 2015 (Browse shelf(Opens below)) | C2 | Available | 1000000017758 |
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| 658.872 Sl15 2009 Complete idiot's guide to starting a web-based business / | 658.872 T164 2008 Principles of direct and database marketing : a digital orientation / | 658.87202854678 C181 2019 Digital marketing : strategy, implementation and practice / | 659.1 Ad23 2015 Advertising & IMC Principles and Practice / | 659.1 B41 2004 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2009 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2021 Advertising and Promotion: An Integrated Marketing Communications Perspective / |
Includes index
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