Advertising & IMC Principles and Practice / (Record no. 5134)

MARC details
000 -LEADER
fixed length control field 00598nam a2200193 ar4500
001 - CONTROL NUMBER
control field 5136
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127091108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201708s ||| 00010|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292017396 (pbk)
Terms of availability SR 200
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 Ad23 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty. Sandra
245 10 - TITLE STATEMENT
Title Advertising & IMC Principles and Practice /
Statement of responsibility, etc. Sandra Moriarty, Nancy Mitchell
250 ## - EDITION STATEMENT
Edition statement 10th.ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow .England
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 672 pgs
Other physical details ill.com
Dimensions 24.5 cm
500 ## - GENERAL NOTE
General note Includes index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and Public Relations
Form subdivision Textbook
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name William Wells
Relator term jt. auth
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022     659.1 Ad23 2015 1000000017758 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022 20000.00   659.1 Ad23 2015 1000000015114 11/27/2022 C1 11/27/2022 Book