Applications in basic marketing : clipping from the popular business press, 2002-2003 edition / William Perreault, E. McCarthy.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : McGraw-Hill, 2003.Description: ix, 213 p. : ill. ; 26 cmISBN:
  • 0072557982 :
Subject(s): DDC classification:
  • 658.8 P246 2003
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Companion to : Basic marketing ; Essentials of marketing.

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