Applications in basic marketing : clipping from the popular business press, 2002-2003 edition /
Perreault, William D.
Applications in basic marketing : clipping from the popular business press, 2002-2003 edition / William Perreault, E. McCarthy. - Boston, Mass. : McGraw-Hill, 2003. - ix, 213 p. : ill. ; 26 cm.
Companion to : Basic marketing ; Essentials of marketing.
0072557982 : SR100.00
Marketing--Management.
658.8 / P246 2003
Applications in basic marketing : clipping from the popular business press, 2002-2003 edition / William Perreault, E. McCarthy. - Boston, Mass. : McGraw-Hill, 2003. - ix, 213 p. : ill. ; 26 cm.
Companion to : Basic marketing ; Essentials of marketing.
0072557982 : SR100.00
Marketing--Management.
658.8 / P246 2003