Basic marketing : a marketing strategy planning approach / W. Perreault, J. Cannon, E. McCarthy.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill/Irwin, 2014.Edition: 19th edDescription: xl, 726, [11] p. : col. ill. ; 28 cmISBN:
  • 9781259060762(pbk) :
Subject(s): DDC classification:
  • 658.8 P426 2014 22
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.8 P426 2014 (Browse shelf(Opens below)) C2 Available 10000000012905
Book CENTRAL 658.8 P426 2014 (Browse shelf(Opens below)) C3 Available 10000000012904
Book KHOBAR 658.8 P426 2014 (Browse shelf(Opens below)) C1 Available 10000000012906
Book WOMEN 658.8 P426 2014 (Browse shelf(Opens below)) C4 Available 10000000013913
Book WOMEN 658.8 P426 2014 (Browse shelf(Opens below)) C5 Available 10000000013916

Prev. ed.: 2011.

Includes bibl. references and index.

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