Basic marketing : (Record no. 4350)

MARC details
000 -LEADER
fixed length control field 00743nam a2200217 ar4500
001 - CONTROL NUMBER
control field 4352
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090926.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151022s xxu a 00110 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259060762(pbk) :
Terms of availability SR210.00
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P426 2014
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. W. Perreault, J. Cannon, E. McCarthy.
250 ## - EDITION STATEMENT
Edition statement 19th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 726, [11] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Prev. ed.: 2011.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Relator term jt. auth.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.8 P426 2014 10000000013913 11/27/2022 C4 11/27/2022 Book
              11/27/2022   658.8 P426 2014 10000000013916 11/27/2022 C5 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.8 P426 2014 10000000012905 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.8 P426 2014 10000000012904 11/27/2022 C3 11/27/2022 Book
          KHOBAR KHOBAR 11/27/2022   658.8 P426 2014 10000000012906 11/27/2022 C1 11/27/2022 Book