Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2004.Edition: 2nd edDescription: xxv, 845, [22] p. : ill. ; 26 cmISBN:
  • 0071214267 :
Subject(s): DDC classification:
  • 658.8342 Ar66 2004
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.8342 Ar66 2004 (Browse shelf(Opens below)) C1 Available 1000000001253
Book CENTRAL 658.8342 Ar66 2004 (Browse shelf(Opens below)) C2 Available 1000000001254

Includes bibl. references and index.

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