Consumers /
Arnould, Eric.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston, Mass. : McGraw-Hill, 2004. - xxv, 845, [22] p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0071214267 : SR148.00
Consumer behavior.
658.8342 / Ar66 2004
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston, Mass. : McGraw-Hill, 2004. - xxv, 845, [22] p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0071214267 : SR148.00
Consumer behavior.
658.8342 / Ar66 2004