Analysis for strategic marketing / Vithala Rao, Joel Steckel.
Material type:
TextPublication details: Reading, Mass. : Addison Wesley, 1998.Edition: Rep. with correctionsDescription: xiii, 514 p. : ill. ; 24 cmISBN: - 0321001982 :
- 658.802. R18 1998 R18 1998
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 R18 1998 R18 1998 (Browse shelf(Opens below)) | C1 | Available | 1000000001312 | |
| Book | KHOBAR | 658.802 R18 1998 R18 1998 (Browse shelf(Opens below)) | C2 | Available | 1000000001313 |
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| 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / | 658.802 R18 1998 R18 1998 Analysis for strategic marketing / | 658.802 St82 2012 UN marketing : stop marketing, strart marketing / | 658.802 W153 2008 Marketing strategy : a decision-focused approach / | 658.802 W153 2008 Marketing strategy : a decision-focused approach / |
Includes bibl. references and index.
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