Analysis for strategic marketing /
Rao, Vithala R.
Analysis for strategic marketing / Vithala Rao, Joel Steckel. - Rep. with corrections. - Reading, Mass. : Addison Wesley, 1998. - xiii, 514 p. : ill. ; 24 cm.
Includes bibl. references and index.
0321001982 : SR220.00
Marketing--Management.
Communication in marketing.
658.802. R18 1998 / R18 1998
Analysis for strategic marketing / Vithala Rao, Joel Steckel. - Rep. with corrections. - Reading, Mass. : Addison Wesley, 1998. - xiii, 514 p. : ill. ; 24 cm.
Includes bibl. references and index.
0321001982 : SR220.00
Marketing--Management.
Communication in marketing.
658.802. R18 1998 / R18 1998