Basic marketing research : a decision-making approach / Naresh Malhotra.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2009.Edition: 3rd edDescription: 671 p. : ill. ; 28 cm. 2CDISBN: - 9780135024140(pbk) :
- 658.83 M294 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.83 M294 2009 (Browse shelf(Opens below)) | C1 | Available | 1000000003497 | |
| CD | CENTRAL | 658.83 M294 2009 (Browse shelf(Opens below)) | C4 | Available | 1000000007926 | |
| CD | CENTRAL | 658.83 M294 2009 (Browse shelf(Opens below)) | C5 | Available | 1000000007927 | |
| Book | WOMEN | 658.83 M294 2009 (Browse shelf(Opens below)) | C2 | Available | 1000000011062 | |
| CD | WOMEN | 658.83 M294 2009 (Browse shelf(Opens below)) | C3 | Available | 1000000011078 |
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| 658.83 L399 2007 Testing experimental design with applications in marketing and service operations / 1-2-3 : | 658.83 M294 2007 Marketing research : an applied orientation / | 658.83 M294 2009 Basic marketing research : a decision-making approach / | 658.83 M294 2009 Basic marketing research : a decision-making approach / | 658.83 M294 2014 Basic marketing research / | 658.83 M294 2014 Basic marketing research / | 658.83 P942 2005 Essentials of marketing research / |
Includes bibl. references and index.
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