Basic marketing research : (Record no. 2245)

MARC details
000 -LEADER
fixed length control field 00643nam a2200205 a 4500
001 - CONTROL NUMBER
control field 2247
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101009s lxxua | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135024140(pbk) :
Terms of availability SR221.00
035 ## - SYSTEM CONTROL NUMBER
System control number 476
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number M294 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Basic marketing research :
Remainder of title a decision-making approach /
Statement of responsibility, etc. Naresh Malhotra.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 671 p. :
Other physical details ill. ;
Dimensions 28 cm.
Accompanying material 2CD.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.83 M294 2009 1000000011062 11/27/2022 C2 11/27/2022 Book
              11/27/2022   658.83 M294 2009 1000000011078 11/27/2022 C3 11/27/2022 CD
          CENTRAL CENTRAL 11/27/2022   658.83 M294 2009 1000000003497 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.83 M294 2009 1000000007926 11/27/2022 C4 11/27/2022 CD
          CENTRAL CENTRAL 11/27/2022   658.83 M294 2009 1000000007927 11/27/2022 C5 11/27/2022 CD