Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, 2009.Edition: 8th edDescription: xxv, 838 p. : ill. ; 28 cmISBN: - 9780071284400(pbk) :
- 659.1 B41 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 B41 2009 (Browse shelf(Opens below)) | C1 | Available | 1000000003593 | |
| Book | WOMEN | 659.1 B41 2009 (Browse shelf(Opens below)) | C2 | Available | 1000000009889 |
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| 658.87202854678 C181 2019 Digital marketing : strategy, implementation and practice / | 659.1 Ad23 2015 Advertising & IMC Principles and Practice / | 659.1 B41 2004 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2009 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2021 Advertising and Promotion: An Integrated Marketing Communications Perspective / | 659.1 C626 2010 Integrated advertising, promotion, and marketing communications / | 659.1 C626 2012 Integrated advertising, promotion, and marketing communications / |
Includes bibl. references and index.
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