Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech. - 8th ed. - Boston, Mass. : McGraw-Hill, 2009. - xxv, 838 p. : ill. ; 28 cm.
Includes bibl. references and index.
9780071284400(pbk) : SR214.00
Advertising.
Communication in marketing.
659.1 / B41 2009
Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech. - 8th ed. - Boston, Mass. : McGraw-Hill, 2009. - xxv, 838 p. : ill. ; 28 cm.
Includes bibl. references and index.
9780071284400(pbk) : SR214.00
Advertising.
Communication in marketing.
659.1 / B41 2009