Strategic marketing problems : cases and comments / Roger Kerin, Robert Peterson.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.Edition: 9th edDescription: viii, 696 p. : ill. ; 28 cmISBN: - 0131230301 :
- 658.802 K455 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 K455 2004 (Browse shelf(Opens below)) | C2 | Available | 1000000001322 | |
| Book | KHOBAR | 658.802 K455 2004 (Browse shelf(Opens below)) | C1 | Available | 1000000001321 |
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| 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 K455 2004 Strategic marketing problems : cases and comments / | 658.802 K455 2010 Strategic marketing problems : cases and comments / | 658.802 L15 2005 Marketing management : text and cases / | 658.802 L528 2005 Analysis for marketing planning / |
Includes bibl. references and index.
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