Strategic marketing problems : cases and comments /
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger Kerin, Robert Peterson. - 9th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - viii, 696 p. : ill. ; 28 cm.
Includes bibl. references and index.
0131230301 : SR188.00
Marketing--Management.
Marketing.
658.802 / K455 2004
Strategic marketing problems : cases and comments / Roger Kerin, Robert Peterson. - 9th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - viii, 696 p. : ill. ; 28 cm.
Includes bibl. references and index.
0131230301 : SR188.00
Marketing--Management.
Marketing.
658.802 / K455 2004