Marketing management and strategy / Peter Doyle, Philip Stern.

By: Contributor(s): Material type: TextPublication details: Harlow, England : FT/Prentice Hall, 2006.Edition: 4th edDescription: xii, 446 p. : ill. ; 27 cmISBN:
  • 0273693980 :
Subject(s): DDC classification:
  • 658.8 D776 2006
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.8 D776 2006 (Browse shelf(Opens below)) C1 Available 1000000003877
Book WOMEN 658.8 D776 2006 (Browse shelf(Opens below)) C2 Available 1000000006144

Prev. ed.: 2002.

Includes bibl. references and index.

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