Marketing management and strategy /
Doyle, Peter.
Marketing management and strategy / Peter Doyle, Philip Stern. - 4th ed. - Harlow, England : FT/Prentice Hall, 2006. - xii, 446 p. : ill. ; 27 cm.
Prev. ed.: 2002.
Includes bibl. references and index.
0273693980 : SR211.00
Marketing--Management.
Marketing.
658.8 / D776 2006
Marketing management and strategy / Peter Doyle, Philip Stern. - 4th ed. - Harlow, England : FT/Prentice Hall, 2006. - xii, 446 p. : ill. ; 27 cm.
Prev. ed.: 2002.
Includes bibl. references and index.
0273693980 : SR211.00
Marketing--Management.
Marketing.
658.8 / D776 2006