Principles of services marketing / Adrian Palmer.

By: Material type: TextPublication details: London : McGraw-Hill, 2001.Edition: 3rd edDescription: xvi, 516 p. : ill. ; 24 cmISBN:
  • 0077097483 :
Subject(s): DDC classification:
  • 658.8 P182 2001
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Includes index.

Prev. ed. : 1998.

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