Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 3rd ed. - London : McGraw-Hill, 2001. - xvi, 516 p. : ill. ; 24 cm.
Includes index. Prev. ed. : 1998.
0077097483 : SR112.00
Marketing--Management.
Service industries--Marketing.
658.8 / P182 2001
Principles of services marketing / Adrian Palmer. - 3rd ed. - London : McGraw-Hill, 2001. - xvi, 516 p. : ill. ; 24 cm.
Includes index. Prev. ed. : 1998.
0077097483 : SR112.00
Marketing--Management.
Service industries--Marketing.
658.8 / P182 2001