Essentials of corporate communication : implementing practices for effective reputation management / Cees van Riel, Charles Fombrun.

By: Contributor(s): Material type: TextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 23 cmISBN:
  • 0415328268(hbk) :
Subject(s): DDC classification:
  • 658.45 R444 2007.
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Includes bibl. references and index.

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