Essentials of corporate communication : implementing practices for effective reputation management /
Riel, Cees B. M. van.
Essentials of corporate communication : implementing practices for effective reputation management / Cees van Riel, Charles Fombrun. - London ; New York : Routledge, 2007. - xvi, 306 p. : ill. ; 23 cm.
Includes bibl. references and index.
0415328268(hbk) : SR171.00
Communication in management.
658.45 / R444 2007.
Essentials of corporate communication : implementing practices for effective reputation management / Cees van Riel, Charles Fombrun. - London ; New York : Routledge, 2007. - xvi, 306 p. : ill. ; 23 cm.
Includes bibl. references and index.
0415328268(hbk) : SR171.00
Communication in management.
658.45 / R444 2007.