Global marketing : foreign entry, local marketing, & global management / Johny Johansson.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2003.Edition: 3rd edDescription: xviii, 654 p. : ill. ; 28 cmISBN:
  • 0071195637(intern. ed.) :
Subject(s): DDC classification:
  • 658.84 J599 2003
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One copy in hard cover.

Includes bibl. references and index.

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